When you hire me to design to app or website, you will complete wireframes, user flow charts, branding, iconography, typography, and pixel-perfect, functional prototypes. I use my wide breadth of experience in UI/UX design, software development, and business strategy to develop a complete design from three angles:

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User-centric
 

Designing with the target user in mind. Who are they? What are their goals? What do they value? How can my design help them accomplish their end goal?

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Business-centric
 

Designing with the business model in mind. In some cases, this may conflict with a user-centric design. What are the goals of the business? Awareness? Conversion? What Call-to-Action do we want to lead the user to? How can my design influence the user to continue down the conversion funnel?

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Development Limitations
 

Designing with the developer in mind. Not every feature is created equally. I will help you determine your functional limitations and decide if the juice is worth the squeeze. This often involves expert prioritization of your requested features so that you may get the most out of your budget. This may include designing different iterations of your minimum viable product.